

AI Fundamentals for Agency Leaders
Join Spark for an immersive, full-day workshop designed specifically for creative leaders ready to harness AI to elevate their business.
Spark's tailored workshop shows you exactly what AI means for your creative business, how to embrace it in the design process, and practical advice on how to move forward to innovate, find efficiencies and future proof your operating model.
When we work with creative businesses, we often find that while they know AI is going to change our industry, they are not clear on what the impact is likely to be, how they can embrace AI themselves, and how they can get started on the AI journey.
Many creatives feel overwhelmed by AI, worry it will undermine their creativity, and are unsure how to integrate it into their creative processes without losing the human touch that defines their work. This workshop will show you how you can embrace AI with confidence. It will give you the knowledge and skills to enhance your creativity, streamline processes and stay competitive.
Testimonials
Wayne Roberts, COO of Brandpie called it "a fantastic session—packed with insights, collaboration, and forward-thinking discussions."
Toby Hack, previously CEO of PHD EMEA said "This was a hands-on practical expert-led experience of learning the tools, amplifying creativity, finding efficiencies, evolving the operating models and driving innovation with these new services - vital skills for the disruption coming to us all.
Thoroughly recommended for anyone looking to keep their work and their business relevant in a world with AI."
What you'll take away
This workshop demystifies AI, and gives you straight forward, practical advice on how to get started. It covers:
▶️ Understand foundational AI technologies with confidence through practical, hands-on sessions so you know the art of the possible
▶️ See how leading creative teams are successfully integrating AI into campaigns and workflows
▶️ Navigate data privacy and IP challenges with proven risk mitigation strategies
▶️ Learn to position AI adoption as a powerful change management opportunity
▶️ Future-proof your creative processes with smart AI augmentation and innovation
▶️ Network with fellow creative leaders facing similar challenges
This isn't a tech workshop – it's your roadmap to confidently leading your creative business in a world with AI.
Limited spots available to ensure personalised attention and meaningful networking opportunities.
Who is this workshop for?
This workshop is ideal for agency leaders, creative teams and freelancers at the early stages of AI adoption. It’s perfect for those just exploring the possibilities of AI, and those looking to move from experimenting with it to truly operationalising it.
Where is it?
Join us in person on London's Southbank for a day filled with insightful talks, hands-on practice, and networking opportunities. Don't miss out on this unique opportunity to learn, connect, and be inspired!