


Impala Studios x Proxify Session: AI & Business Efficiency in Practice
Join us for an inspiring in-person event in Haarlem, Netherlands, focused on practical AI innovation, featuring three hands-on sessions that explore how artificial intelligence is shaping the future of business operations.
🔹 Jaco Bosman, Head of Technology & AI at Impala Studios:
"AI & Business Efficiency – Practical Examples"
Jaco will take us behind the scenes at Impala Studios to share how AI is being used in real, practical ways to streamline workflows, boost productivity, automate processes, and unlock new growth opportunities in the mobile publishing space.
🔹 Anton Jarnheimer, Co-founder & CPO at Proxify:
"How to Kickstart Your First Gen AI Use Case"
Curious about how to take your first step into Gen AI? In this keynote, Anton will break down how to get started—sharing real examples and key lessons from Proxify’s journey. Whether you're exploring possibilities or ready to level up, you'll leave with actionable insights.
🔹 Mahmoud Yassin, Senior Data Manager at Booking.com:
"Before You Build: What to Consider for Your First AI Use Case"
Are you planning your first AI project? Mahmoud will guide you through the most important aspects, such as preparing your data for AI, implementing responsible development practices with appropriate governance and safeguards. You’ll learn how to steer clear of typical mistakes and ensure your AI project is set up for success.
📅 Date: Thursday, May 15th, 2025
🕠 Walk In & Networking: 17:30 - 18:15 CET
🖥️ Presentations & Knowledge Sharing: 18:15- 19:00 CET
🥂 Networking: 19:00 & After
🍷 Stick around after the talks for networking, drinks, and great conversations with fellow tech leaders and innovators.
