Workshop: Building In Public 101: Grow Your Startup with Your People
Too many brilliant ideas never make it past the notes app—stuck behind the myth that you need money, a team, or a flawless launch.
What if you could skip all that and build with your community from day one?
Join Adil Abbuthalha, founder of Boycat—a values-led platform and app that grew to over 2 million users in under a year—as he shares how building in public helped him launch, scale, and create massive social impact without external funding or a dev team!
What You’ll Learn
✅ How to share progress (and setbacks) to build trust and momentum
✅ How to craft an authentic mission story or launch post
✅ What free tools to use to prototype, post, and grow
✅ How to involve your audience early—without needing a full product
✅ How to grow a values-driven brand with transparency and intention
What to Expect
Mini Talk + Case Study: The Boycat story & what it teaches us
Live Demo: How to write a compelling build-in-public post
Group Challenge: Create your own mini build-in-public plan
Peer Feedback: Simulate public reactions & test your ideas
Toolbox Takeaway: Free tools & next steps to launch
Who Should Attend
Founders, creatives, and builders with an early-stage idea
Community leaders and mission-driven technologists
Anyone launching a project with limited resources
Adil Abbuthalha, founder of Boycat, a Muslim-led platform that empowers users to shop in line with their values. With no prior coding background, Adil taught himself to build and scale Boycat into a global social impact movement—powered by transparency, intention, and action.
With limited seats available, tickets will be allocated on a first-come first-serve basis.