Workshop 2: AI-Driven Content Creation

​About Workshop:

​In today’s digital landscape, visual storytelling is more important than ever. Brands and creators must produce engaging photo and video content at breakneck speed to capture audience attention, and AI has emerged as the ultimate creative accelerator. By automating tedious tasks, suggesting fresh ideas, and offering intelligent editing capabilities, AI tools empower visual professionals to focus on high-impact storytelling instead of repetitive workflows. Whether you’re a social media manager racing to meet a tight campaign deadline or a freelance photographer looking to scale your output, mastering AI-driven content pipelines is now a must-have skill.

In this hands-on workshop, you’ll master the end-to-end process of AI-driven visual content—from a spark of an idea to a finished photo or video visual. You’ll learn to generate creative briefs with smart prompts, translate them into AI-generated storyboards and imagery, and refine your visuals using AI-powered editing tools. By session’s end, you’ll have a streamlined workflow and the skills to turn any concept into share-ready photo and video assets—faster and more creatively than ever.

​Speaker:

​John Kvezereli, commschool Lecturer

Joni has 8 years of experience in digital design. For the past 4 years, he has been actively exploring various AI tools and, through them, implementing new working methods in both his personal and professional activities. In parallel, Joni held a leading design position at the creative agency Redberry, where he created and generated content using AI tools for numerous Georgian and international brands. Among his many projects is Georgia’s first AI-generated postage stamp for Georgian Post, which won an Ad Black Sea award. Currently, Joni works on freelance projects in both design and AI directions.