

Crafting Strategic Narratives: How to Make Buyers, Investors & Teams Believe
In this hands-on session, Frank Schneider shares frameworks for building a compelling strategic narrative—one that inspires belief, builds trust, and drives alignment across product, marketing, and fundraising. Founders will learn how to position their product as a must-have solution within a broader shift in the world, making the customer the hero of the story.
What founders will learn:
• The “Old Game vs New Game” narrative structure
• How to position your startup in the context of a world shift
• Practical exercises to map the buyer’s hero journey
• Ways to test and refine your strategic narrative
About Frank Schneider:
Frank is a seasoned founder, advisor, and go-to-market strategist. He built and exited Speakeasy AI (acquired by Verint), raised capital, secured a patent, closed F500 deals, and now supports startups as an executive at Verint and advisor at PeakSpan Ventures. His approach blends practical storytelling with GTM precision to help founders move fast, stay focused, and scale with clarity.