Tin Men Founder's School: LinkedIn for B2B Founders
Event Overview
Tin Men Founder's School is a school for startup founders on going from 0 to 1, and beyond. It is a series of workshops launched to support B2B tech founders learning in critical areas of startup operations.
Building an audience on LinkedIn isn’t just about going viral—it’s about creating content that attracts the right customers, investors, and partners.
The upcoming session is for B2B founders looking to sharpen their LinkedIn content strategy and turn their personal brand into a growth engine for their startup.
We’re bringing in two LinkedIn experts to break it down:
📌 Audrey Chia, founder of Close with Copy
📌 Sam Szuchan, founder of Soleo
👉 They'll be covering:
What makes a LinkedIn post effective
How to define your niche and craft content that drives real business outcomes
How to leverage your personal profile to strengthen your startup’s brand
👉 Highly recommended for founders who:
are interested in exploring how LinkedIn can support customer acquisition, fundraising and partnerships
are looking to strengthen their startup’s credibility online
are refining their positioning and personal brand
About Audrey Chia
Audrey Chia is the founder of Close with Copy, a hybrid human-AI copywriting consultancy specializing in building brands that convert. Her experience spans launching campaigns for global brands like Nike, IKEA, and Samsung, to driving startup growth through strategic, conversion-focused content.
Audrey's expertise in copywriting and content strategy is reflected in her LinkedIn growth — from 0 to 40,000 followers in just 18 months. She was recently ranked among Singapore's Top 10 LinkedIn Creators and invited as a keynote speaker at the Nas Global Creator Summit.
She believes in a hybrid approach that combines the best of artificial intelligence with human insight to develop high-quality content that converts.
About Sam Szuchan
Sam Szuchan is the founder of Soleo, a specialized content marketing agency focused exclusively on LinkedIn. His firm serves an elite clientele of high-level leaders across the business spectrum—from venture-backed startup founders supported by prestigious firms like Y Combinator and Andreessen Horowitz to executives of eight-figure marketing agencies with enterprise clients including Google, HP, and Amazon.
Since launching his LinkedIn presence in 2022, Sam has rapidly established himself as an authority in the platform's ecosystem. He works directly with B2B influencers who command audiences of millions, helping them optimize their content strategy and platform presence. Sam is known for developing and sharing cutting-edge LinkedIn growth and monetization strategies that consistently outperform conventional approaches, positioning him at the forefront of professional social media optimization.
About the organisers
Tin Men Capital is a Singapore-based venture capital firm that's exclusively focused on B2B tech startups operating from South East Asia. It is led by Murli Ravi and Jeremy Tan.
Tin Men Capital has backed companies such as SixSense, Hubble, Globaltix, Zipline, Glife, Manuva and Overdrive.
Having launched fund II, Tin Men Capital are actively investing 2-4 mil USD checks in B2B tech startups in Southeast Asia at the Series A stage.
Sponsors
Antler
Antler is one of the most active early-stage investors globally. The firm leads in ‘Day Zero’ investing, an approach to venture capital focused on partnering with founders pre-launch. Antler systematically removes capital and network constraints for early-stage technology entrepreneurs by providing co-founder matching, deep business model validation, initial capital, expansion support, and follow-on funding. The firm is present in 30 cities across most leading technology ecosystems globally and has made over 1,300 investments into early-stage startups. Antler has been repeatedly recognized by Pitchbook as the world’s most active angel and seed-stage investor.
HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
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