Founders Friday (4/5): Elizabeth Gascoigne of Absence of Proof
Join us this Friday (April 5th) for a sit down with Elizabeth Gascoigne, Founder and CEO of Absence of Proof. This is a special one -- Absence of Proof is a non-alcoholic event curation company and online bottle boutique, offering one-of-a-kind boozeless experiences.
Gen Z drinks an estimated 20% less per capita than their millennial counterparts (1). Since the 1970s, and especially from 2010 to 2020, we've seen massive declines in underage alcohol use (2). Some more interesting charts here from Gallup.
There are more non-alcoholic bars, events, and pop-ups than ever. Companies like Kin Euphorics and Liquid Death are popularizing an "out loud" version of abstaining. And Absence of Proof is helping elevate non-alcoholic nightlife as an alternative to drinks-based norms.
This Friday, we'll cover Elizabeth's founder journey, the mechanics behind a curated events business, making the most of and driving on major cultural trends, the future of non-alcoholic products, and so much more.
As always, doors open at 8:30am and the fireside will start promptly at 8:45am. Be there on time or early! The event will end at 9:30am.
This is an open invitation! Forward this to someone you know who might be interested in hearing how great companies are being built.
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