Writing About Niche (And Controversial!) Topics With Sarah K Mock

​The seed for Sarah’s passion for farming was planted on her family’s farm in Wyoming. As it grew, so did her need to find the answer to a critical question: is it possible to farm without exploiting farmers, farmworkers, the environment, or communities? Sarah's search for answers took her around the globe, working in and around agriculture for non-profits, government organizations, Silicon Valley companies, the national news media, and directly with farms.

​Sarah writes a weekly newsletter (Big Team Farms), occasionally posts provocative essays on Medium on topics related to agriculture and food systems, and engages in vigorous Twitter discussions. She has recently published a bestselling book called “Farm (and other F words).” The sequel is set for publication in late 2021.

​Agenda

​Sarah, DJ, and Rhishi will do a deep dive into:

• ​Research, writing, and editing process: How does Sarah research and go deep on complex topics? How does Sarah reliably produce high-quality, long-form content? What does Sarah’s editing process look like?

• ​Picking what to write about: How does Sarah decide what’s worth writing about?

• ​Twitter: How does Sarah approach Twitter? What is the role of Twitter in the overall process?

• ​Book writing: Why did Sarah decide to write a book? What was her process like? How did she find a publisher that supported her goals? Did she write an outline first, and pitch it?

• ​Growth & content strategy: How does Sarah think about her overall distribution strategy? How does Sarah approach collaboration with other writers and experts?