Founders Fireside: Building Beyond Year 3
What No One Told Us About Staying In Business
Passing beyond Year 3 is a milestone most founders don’t talk about. You’ve launched, survived - now what?
This Friday’s Founders Fireside is for those who’ve been building for 3+ years — and want to build with clarity, not just momentum.
The open discussion will be led by Elaine Boo, who built HURUF from a quiet creative project into a beloved creative partner brand. Joining her is Nicholas Lim, the force behind Puspa Canggih, a local car dealership, with a remarkable turnaround - growing its revenue from RM39M in 2020 to RM88M in 2024 and steering it toward a RM100M future.
About Our Community Members
Elaine is the Chief Marketing Officer of HURUF Sdn Bhd, bringing over 14 years of experience in branding, marketing, and strategic communications. Throughout her career, she has built a reputation for her sharp creative direction and problem-solving approach. Elaine’s expertise spans brand positioning, storytelling, and disruptive marketing strategies that not only capture audience attention but also drive meaningful engagement and business growth. She has been instrumental in shaping impactful campaigns that align with business goals while fostering strong brand visibility. Her passion lies in helping brands connect authentically with their audiences and navigating the ever-evolving landscape of marketing and communications.
Nicholas, Managing Director of Puspa Canggih Sdn Bhd is a seasoned entrepreneur who took the helm of Puspa in October 2020, transforming a struggling business with RM39 million in revenue into a thriving enterprise with audited revenues of RM88 million by 2024. Under his leadership, the company is now expanding from a traditional sales outlet to a full-fledged 3S centre, with projections to surpass RM100 million by 2026.
With a diverse background that spans retail, F&B, auctions, tech, crypto, and advertising, Nicholas has experienced both the highs and lows of entrepreneurship. While some of his ventures didn’t succeed, each setback became a valuable lesson, sharpening his resilience and strategic thinking.
Agenda
2.30pm- Registration of Guests
3.05pm- Introduction to our Community Members and their sharing session
3.45pm- Open Discussion
4.15pm- Networking Tea
5.00pm- End