Google SGE: The Future Of Content Marketing In The Age Of AI-Generated Search Results
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Watch the recording: https://youtube.com/live/F4xivV6ASBQ?feature=share
The day we've been dreading is here…
Google has added AI-generated content to the search results 😬
Google SGE – the search giant’s experimental AI-powered search engine – hasn’t been launched to the public yet…
But it’s only a matter of time until your average Joe and Joanna have their searches answered by a block of AI-generated content sat right above the rest of the search results.
Which is just a tad awkward for anyone who, y’know, earns their living writing content designed to get a click from those searches 🫠
So… what does this mean for us content marketers?
Is it time to hang up our writing boots, embrace our AI overlords, and retrain as “prompt engineers”?
Or are the “Ai hAS KilLeD SeO” crowd making a mountain out of a molehill?
Luckily for us, the brilliant Lily Ray, Amsive Digital’s Senior Director of SEO & Head of Organic Research, has agreed to help us make sense of it all…
We’re thrilled one the world’s leading experts on Google’s experiments with generative AI is joining us to share their thoughts on:
What SGE has taught us about how Google is going to approach AI search results
What Lily thinks AI-generated search results mean for the future of content (and click-through rates)
Lily's predictions for how AI is going to change SEO and content marketing
How Lily is using AI to streamline her SEO processes
How Lily finds the time to keep on top of the latest and greatest developments in AI alongside her day job (and life!)
What Lily doesn’t know about Google SGE and the impact AI is going to have on SEO isn’t worth knowing. So join us to learn from the best.
P.s. Can't join us live for this one? Hit 'Register' and we'll send you the recording of this one so you don't miss it :)
About Lily
Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees.
Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.