How to use the JTBD framework to get more signups without more marketing

​Filling a bucket with a hole in it. 

​Everyone can visualize that situation and appreciate it’s pointless. 

​But so many marketing teams are doing just that: spending heaps of cash on marketing initiatives and hoping customers fall through their door, money in hand, hungry to use their SaaS product. 

​The reality is less enticing: when you launch your marketing campaigns, there’s a dense silence. Customers aren’t banging at your door. They’re not ready to use your product. 

​Why? 

​Because you’re missing the mark with your messaging and they don’t know that they need to use your product. 

​In this session, Georgiana Laudi (Co-founder & CEO, Forget the Funnel) will share insights that she’s gained from her work in helping SaaS companies develop winning messaging strategies. 

​She’ll cover: 

• ​Why so many SaaS companies fail to connect with their customers pain points

• ​How to use the Jobs to be Done framework to discover what your customers really need

• ​How to apply the insights you gain to your messaging work

​Georgiana Laudi is the co-founder & CEO of Forget the Funnel. She previously led marketing at Unbounce and has worked with teams like Sprout Social, Appcues and dozens more to take customer insights and turn them into revenue-generating outcomes. She’s also the co-author of an upcoming book on Customer Led Growth. Here’s a link to sign up to the waitlist.