There and Back Again — The Unexpected twists and turns in the startup journey: Snjallgögn

​As part of Iceland Innovation Week, we at Snjallgögn (Smart Data) are popping the hood and inviting you into our ongoing adventure: building products powered by language models and all kinds of AI.

​We’ll share what’s worked, what hasn’t, and how we’ve crawled out of the many ditches we’ve driven into. Think of it as a candid “challenges in AI‑powered product development” session rather than a polished victory lap.

​On stage: founder & CEO Stefán Baxter and Director of Data Science Dr. Óli Páll Geirsson—armed with stories, scars, and (we hope) a few useful takeaways for anyone building with AI, whether you’re deep‑tech, entrepreneurial, or just AI‑curious. Nothing’s off‑limits—call it an open Ask Us Anything.

​Come for the honesty, stay for the schadenfreude. After the talk, feel free to stroll over to our office for light refreshments before diving back into the rest of IIW ’25.

​We have no secrets—only lessons.