Personal Brand 101: Your Brand, Your Rules
Here's what nobody tells you: There is no fixed formula for how to build a personal brand.
The biggest lie that we are sold on LinkedIn is that we need to algorithm-hack our way into social media virality. Gurus promise to show you the way with their templates and hustle-bro advice, guaranteeing you overnight success with their engagement pods.
It is no wonder that people feel that LinkedIn is extremely cringe.
But what if I told you that there was another way to gain visibility on LinkedIn? One that allowed you to speak from your heart and build meaningful connections?
Stop following templates. Start following your truth.
I started building my personal brand on LinkedIn breaking all the rules. I didn't post every day. I didn't comment mindlessly on posts.
And I even wrote about a taboo topic that people are afraid to talk about!
Yet, I am proof that writing about topics that matter most to you can lead to real outcomes. My honest posts about burnout eventually led to me co-founding a community that is supported by NYC, UNDP, Citibank and CVC Capital. On top of that, I started a ghostwriting career on LinkedIn and never looked back.
Stop following templates. Start following your truth.
In the 90-mins session, we will cover the following:
The right mindset for growing a valuable personal brand
Why content creation is not personal branding
Simple steps to find topics you can write about
Content strategies that prioritise conversations over vanity metrics
And based on participants' submissions, I can also do a live post review on what works and why
Please do not attend if:
You just want templates to copy
You want to chase social media virality
You are uncomfortable with sharing about your experiences online
As this is my pioneer event, event attendees will also receive a free e-book that captures my philosophy towards building my personal brand on LinkedIn.
Sign ups limited to 6 pax, so see you there!