A Crash Course in Unit Economics with Trey Pruitt, Founder & CEO, Banner Peak Consulting

​“Nothing can give a startup the illusion of success like negative unit economics. This occurs when a startup is selling a product for less than its variable cost. Hypergrowth is easy when you’re selling dollar bills for 90 cents.” — David Sacks, Craft Ventures

​About this session: Healthy unit economics matter more than ever as investors stop funding money-losing businesses. Startups that have healthy unit economics, and can grow based on profits, will be the ones that attract today’s VC dollars, because they have the strongest chances of making it to the other side. In this talk, Trey Pruitt will demystify unit economics and teach you the concepts and frameworks to build healthy, right-side up businesses.

​About Trey Pruitt: As a CFO consultant for the last decade, Trey has worked with both early and late-stage startups to achieve great results.

​Prior to founding Banner Peak, Trey served as Chief Financial Officer of TheFind, a shopping search engine acquired by Facebook. While at TheFind, he was responsible for finance, administration, business analytics, M&A, business development, sales, and support. Trey was instrumental in helping the company become one of the fastest growing private companies in the US and achieve nine consecutive quarters of profitability and positive cash flow.

​Before TheFind, Trey was CFO of Snapfish, an independent division of HP. While at Snapfish, he helped increase revenue 3x in eighteen months and achieve profitability in established regions. Previously, he was a director in HP’s mergers and acquisitions group and held various management positions in private companies in the enterprise software sector. Earlier in hhis career, Trey worked as a management consultant at Swander, Pace & Co. Trey holds an AB from Duke University and an MBA from the Stanford Graduate School of Business.