Customer value proposition and customer journey mapping
Customer Value Proposition and Customer Journey Mapping
Facilitated by Ross Findon, Strategic Communications Consultant at Ross Findon Communications
Learn how to understand what matters most to your customers and how to craft a value proposition to engage them and create customer journeys that meet their needs and your ambitions. We’ll look at practical examples of what a good value proposition and customer journeys look like, how to shape your own, and some tools to support you.
In this session you will:
Explore what value really means for your customers
Learn how different businesses move their customers from awareness to outcomes using customer journeys
Build your own propositions and journeys using tried and tested frameworks and tools
You’ll leave with:
Customer profile frameworks
A step-by-step guide to building a simple value proposition
A jargon-free, actionable guide to creating effective customer journeys