Micro Cohort on Go To Market - EDEC X LIT SCHOOL

​Day 1 - Wednesday (16/10/2024)

​Introduction to the Brief & Strategic Insights

​The program will kick off with a workshop on market strategy and product launch. Students will gain strategic insights into the challenge and learn about the brand's goals, competition, and market positioning.

​Day 2 - Friday (18/10/2024)

​Hands-on Workshops & Expert Feedback

​Industry experts will conduct hands-on learning, allowing students to collaborate, brainstorm, and develop solutions. Vidit Sidana and Adithya Nataraj will provide expert validation and detailed feedback.

​Day 3 - Monday (21/10/2024)

​Presentation & Feedback from the Brand

​Students will present their solutions directly to brand representatives and receive real-time feedback. This will allow students to refine their ideas and prepare for industry-level expectations.

​The participation fee for each student is INR 2500, which includes access to all program materials, mentorship sessions, and workshops.