Yorkseed Expert Session: Brand. Purpose. Revenue
This event is part of Yorkseed Expert Series.
Join us for a tactical session for founders building purpose-driven, scalable startups.
Whether you're preparing to launch or already building and sensing a gap in clarity, this session is designed to help you reconnect the dots between your brand identity, business purpose, and revenue strategy. In this session we will dives into the practical essentials every founder should know — from brand positioning to team alignment and growth-readiness.
Led by Sydney Scott Sam, Founder of Workspace Global, a creative services platform connecting vetted African talent with global startups through a subscription model. With over 14 years in brand marketing, he has led initiatives for major organizations like the World Bank, Mastercard’s The Room, and the UN. A Forbes 30 Under 30 honoree, Sydney is on a mission to empower 1 million African entrepreneurs and create remote jobs across the continent. His work has been featured in Forbes, CNN, and CNBC Africa.
🧭 What You’ll Learn
🧠 Brand Clarity
Defining your brand voice and vision
Aligning branding with business goals
Creating messaging that actually resonates
🎯 Purpose-Driven Strategy
Finding your “why” beyond just building a product
Turning purpose into culture, mission, and daily action
Storytelling that attracts both customers and talent
💸 Revenue Readiness
Knowing your business model inside-out
Building a lean but focused revenue engine
Laying the foundation for monetization, scale, and sustainability
💬 Q&A Included
Bring your real-world challenges — we’ll leave time at the end for live Q&A with Sydney.
About Yorkseed:
Yorkseed, founded by Jessica Sophia Wong, Yorkseed is a global venture community built to connect founders, investors, and operators through a growing network of hubs around the world. What started as a shared spreadsheet at SXSW has grown into a vibrant movement spanning continents.
Today, Yorkseed’s reach extends to over 10,000 members through our combined community groups and newsletter, with presence in 30+ global city hubs and 15+ conference hubs. Our members include founders, angels, venture capitalists, corporate VCs, GPs, LPs, family offices, and more.
We’ve hosted impactful events across the U.S., Europe, Asia, and beyond—always with a focus on meaningful connections, long-term value, and sector diversity. While we embrace innovation across all industries, we currently exclude cannabis and gambling sectors from our ecosystem
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About Work Space Global: