Data-Driven Prospect Identification: Leveraging Analytics for Donor Acquisition [CFRE-approved]

​Join us for an intensive webinar designed for development professionals who want to master the art of data-driven donor acquisition and prospect identification.

​We're thrilled to announce that our Fundraising Accelerator program has been approved for CFRE continuing education credits! This means while you're transforming your fundraising approach, you're also advancing your professional certification journey.

Participation in this session is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

​This practical session will equip you with proven strategies to:

• ​Understand and define your target audience using data analytics and behavioral insights

• ​Create compelling awareness campaigns that drive measurable results

• ​Implement effective multi-channel outreach strategies for prospect engagement

• ​Convert awareness into active interest using proven techniques

• ​Build and manage a robust prospect pipeline

​Perfect for:

• ​Development Officers

• ​Annual Fund Managers

• ​Digital Marketing Specialists

• ​Database Managers

• ​Development Directors

​You'll leave this session with actionable tools including:

• ​Donor persona development templates

• ​Campaign measurement frameworks

• ​Prospect qualification checklists

• ​Digital engagement metrics dashboard

• ​Multi-channel outreach templates

​Bonus: CFRE certification is within reach while you elevate your fundraising game! Don’t miss this opportunity to grow professionally and make a lasting impact.

​Register now to secure your spot and take the first step toward building a more robust major donor pipeline.

​Amanda Smith is a seasoned philanthropy leader with 20 years of experience in advancement services and strategic data management. As Executive Director at Lehigh Valley Health Network, she has significantly enhanced donor pipelines and fundraising performance. With an MBA and MPA, Amanda combines academic expertise with practical experience for nonprofit organizations. Her achievements include increasing a donor pool by 1,455% in three years. Recognized in the Association of Healthcare Philanthropy's 40 under 40, Amanda excels in leveraging data-driven strategies to drive philanthropic success, focusing on coaching fundraising teams and optimizing major gift strategies.

​About: The Donor Participation Project (DPP) is a community of fundraisers who co-create solutions to reverse the nationwide decline in donor participation (20 million US households lost between 2000-2016).

• ​​This event will take place over Zoom.

​Note: Participation in this program may assist you in learning or reviewing concepts covered on the Certified Fund Raising Executive (CFRE) examination as detailed on the Test Content Outline provided by CFRE International. CFRE International does not sponsor or endorse any educational programs and this program was not developed in conjunction with CFRE International.