Data-Driven Prospect Identification: Leveraging Analytics for Donor Acquisition
Join us for an intensive webinar designed for development professionals who want to master the art of data-driven donor acquisition and prospect identification.
This practical session will equip you with proven strategies to:
Understand and define your target audience using data analytics and behavioral insights
Create compelling awareness campaigns that drive measurable results
Implement effective multi-channel outreach strategies for prospect engagement
Convert awareness into active interest using proven techniques
Build and manage a robust prospect pipeline
Perfect for:
Development Officers
Annual Fund Managers
Digital Marketing Specialists
Database Managers
Development Directors
You'll leave this session with actionable tools including:
Donor persona development templates
Campaign measurement frameworks
Prospect qualification checklists
Digital engagement metrics dashboard
Multi-channel outreach templates
Register now to secure your spot and take the first step toward building a more robust major donor pipeline.
Amanda Smith is a seasoned philanthropy leader with 20 years of experience in advancement services and strategic data management. As Executive Director at Lehigh Valley Health Network, she has significantly enhanced donor pipelines and fundraising performance. With an MBA and MPA, Amanda combines academic expertise with practical experience for nonprofit organizations. Her achievements include increasing a donor pool by 1,455% in three years. Recognized in the Association of Healthcare Philanthropy's 40 under 40, Amanda excels in leveraging data-driven strategies to drive philanthropic success, focusing on coaching fundraising teams and optimizing major gift strategies.
About: The Donor Participation Project (DPP) is a community of fundraisers who co-create solutions to reverse the nationwide decline in donor participation (20 million US households lost between 2000-2016).
This event will take place over Zoom.