Purpose Transformation Summit Edmonton 2025
July 17, 2025 | Edmonton, Canada
Learn How Top Companies Integrate Profit With Purpose
Join industry leaders, sustainability innovators, and changemakers for a dynamic one-day summit exploring how businesses authentically weave social and environmental impact into their core business models—not as marketing add-ons, but as fundamental drivers of profitability and growth.
This isn't about greenwashing or feel-good initiatives. You'll hear real stories from companies that have cracked the code on purpose-driven business models where doing good and doing well are inseparable.
Who This Is For
Enterprise Companies looking to move beyond compliance and corporate social responsibility into true business model innovation
Small/Medium-sized Companies seeking proven frameworks for integrating purpose into their growth strategy
Social Impact Businesses wanting to learn from and connect with other purpose-driven organizations
What You'll Learn
Move past superficial sustainability initiatives and discover how leading companies have embedded purpose into their:
Revenue models and value propositions
Operational processes and supply chains
Culture and decision-making frameworks
Growth strategies and market positioning
Drawing from real case studies and the Purpose Transformation Formula (Purpose × Meaning × Human-centered Technology), you'll gain actionable insights for building authentic, profitable, and impactful business practices.
Featured Speakers
Jen Hancock - Vice President, Collaborative Construction, Chandos Construction
Justine Barber - Co-CEO and Co-founder, Poppy Barley
Vanessa Marshall - Founder & CEO, Jack59
Mike Toffan - Founder & Executive Director, Project Forest
Corey Lien - Founder & CEO, DOMI Earth
Agenda
(Subject to change)
9:00 AM - 1:00 PM | Morning Forum: Real Stories of Profit + Purpose Integration
Light snacks & refreshments provided.
1:00 PM - 2:00 PM | Lunch/travel to Wagner Natural Area
Grab & go packed lunch provided.
2:00 PM - 5:00 PM | OPTIONAL Guided Tour of the Wagner Natural Area (transportation not included - carpooling encouraged)
About the Wagner Natural Area:
"Wagner is a truly special place - home to rare plant species, rich biodiversity, and a remarkable fen ecosystem. The walk would be led by local ecological experts who can share insights into the land's unique history and environmental significance. It's an immersive experience that offers plenty of opportunity for engagement and connection with nature in one of Alberta's most unique ecosystems."
What's Included
Morning program of speaking with industry leaders
(Optional) Guided tour of the Wagner Natural Area
Access to an exclusive community network of impact-driven companies
Light snacks & refreshments for the morning program
Transportation to Wagner Natural Area is not included.