Beyond the 'Gram: Smarter Marketing That Sticks

​​This workshop series is free and open to all West Tennessee food businesses and ScaleUp participants.

​​Tier: Grow & Scale

​Hosted by Diamond Taylor, founder of Friends & Co., a Memphis-based full-service marketing agency helping brands connect with their audiences through thoughtful strategy and bold storytelling.

​Social media gets all the hype—but it’s not the only way to grow your business. In this workshop, Diamond will show you how to expand beyond Instagram and TikTok by building a multi-channel marketing strategy that works long-term. From email marketing and SEO to SMS and local partnerships, you’ll learn how to create consistent traffic and visibility—even on a small budget.

​You’ll also explore the PESO model to better understand how to combine paid, earned, shared, and owned media into one effective outreach plan.

​You will leave with a customized outreach plan that includes Google Business, email, and SMS with action steps.