Positioning That Sticks: Define Your Audience, Promise, and Messaging Framework

​Most small businesses struggle to grow not because they’re doing the wrong things—but because they’re not clear on who they exist for or how to communicate their value.

​This session is part of the Small Business Growth Strategies series—created for small business owners who want to align their messaging, sales, and growth efforts. Each session stands alone and delivers practical, strategic insight.

​In this workshop, we’ll focus on positioning—because clarity isn’t just for your customers, it’s for your entire business.

​You’ll learn how to clearly define your ideal audience, develop a simple brand promise that resonates, and create a messaging framework your whole team can use. We’ll translate your expertise into language that attracts the right people, sets the right expectations, and supports your sales efforts.

​If your message feels muddy—or you’re tired of hearing, “Wait, so what exactly do you do?”—this session will help you fix that.