The Beauty Dialogues S1: Beauty Brand Success: Market Need vs. Innovation—What Comes First?

​Welcome to the beauty-focused talk series The Beauty Dialogues. In this session, we’ll be discussing a key question that all beauty founders face: 'Beauty Brand Success: Market Need vs. Innovation—What Comes First?'

​The beauty industry is highly competitive and the path to success isn’t always clear. Deciding what should come first can be tricky. Some say it’s all about the product, others point to the concept, while many believe identifying a need (popularly called a pain point) is the true starting point. But what actually works?

​The Beauty Dialogues is a space for open conversations about the beauty industry, covering topics like brand building, investments, manufacturing, design, and packaging. It’s a space for industry experts—founders, designers, social media specialists, and investors—to share ideas, tackle challenges, and find solutions together.

​Let’s dive in and find out what makes a brand truly tick!