Up Talk: The Strategy Behind The Weirdness on Currys’ Socials

​Thursday 3rd July: 12pm-1pm

​This session is for Up Club Members only!

​Our doors for Up Club are open for a limited time. Sign up here to be a member before the EOW to come along!

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​What does skibidi toilet rizz mean to you?

​Big tech brands aren’t supposed to be this funny. But Currys decided to throw out the rulebook and go full Gen Z, flooding feeds with weird, hyper-relatable content that actually gets engagement.

​Ryan Todd joining our Spring Line Up to break down how Currys transformed from just another retailer into the electronics brand smashing it on social.

​What You’ll Learn:

​🔥 How to win on social with personality, not polished ads.
🔥 Why "acting like a person" beats "acting like a brand."
🔥 The secret behind viral content threads that actually convert.

​ABOUT THE SPEAKER

​Ryan has spent almost 15 years working in Social Media – with household names such as Heineken, LadbrokesCoral and Currys, he has a wealth of experience in changing brand perception, as well as completely ripping up the rulebooks on creative, copy & overall strategy!