Cover Image for Becoming a Unicorn: Growth Marketing for Taking Your Company from Brand to Scale
Cover Image for Becoming a Unicorn: Growth Marketing for Taking Your Company from Brand to Scale
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Becoming a Unicorn: Growth Marketing for Taking Your Company from Brand to Scale

Hosted by Alder & Co., SF Climate Week & 9Zero Climate Innovation Hub
Registration Closed
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About Event

Climate tech exists to make a positive impact, and that impact only happens at scale. If you’re a founder or senior marketer at a climate tech scaleup, this conversation about how to achieve scale through branding and marketing is for you. Join a panel of in-house marketing leaders from the Bay Area’s hottest climate tech companies as they discuss the journey from climate tech startup to unicorn status and the key role that growth marketing plays in the process. 

What you’ll learn:

  • How to develop a growth marketing strategy that’s tailored to climate tech

  • The right marketing activities for each stage of growth

  • Ways to integrate branding, growth marketing, and PR for greater awareness

  • Proven demand generation strategies

The expert panelists you’ll learn from:

Space is limited, so reserve your spot today and we’ll see you for a morning of insights and networking with a community shaping the future of climate tech.

Event Program

  • 8.30 - 9 AM: Check-in and registration

  • 9 AM: Welcome - Melanie Adamson, Partner & CEO at Alder & Co.

  • 9.05 - 10.05 AM: Panel discussion and audience Q&A 

    • Kate Stirr, VP of External Affairs, Natel Energy

    • Kendall Cody, Senior Manager - Marketing & Communications, WeaveGrid

    • Kristan Kirsh, SVP Global Marketing, Nextracker

    • Mona Khaldi, Associate Director of Marketing, Voltus

    • Moderator: Bettina Grab, Partner & Chief Growth Officer at Alder & Co.

  • 10.05 - 10.30 PM: Networking + lite bites and refreshment

  • 10.30 PM: End of the event

About Alder: Alder is a global climate tech marketing agency that combines deep expertise in growth marketing with a bold approach to building daring and disruptive brands. Through our iterative Brand to ScaleTM methodology, we fuse branding, digital, PR, storytelling, creative, and implementation to scale our clients and make an impact.

About 9Zero: A pioneering climate innovation hub and co-working space starting in San Francisco, will serve as a primary hub for SF Climate Week. A purposeful community. Driving connections, talent, and capital, accelerating the entire ClimateTech ecosystem.

By registering for this event, you agree to share your registration information with the organizers of SF Climate Week

9Zero Climate Club & Coworking
350 California St, San Francisco, CA 94104, USA
The event will be held on the Mezzanine level.
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