Creating A Show Your Ideal Listeners Find Utterly Irresistible | Podcast Marketing Academy April Roundtable Series
It's one thing to be able to get exposure to your ideal listeners.
But if you can't convert that exposure into clicks, plays, and subscriptions, growing your show is going to be a long, slow grind.
In this roundtable discussion, we'll explore the role of your show's premise, design, and messaging in creating a show that causes your ideal listeners' eyes to light up as soon as they come across it.
The session will consist of 30-40 minutes of facilitated panel discussion followed by attendee Q&A.
About the Panelists
Jay Clouse
Jay is the founder of Creator Science. Through its newsletter, podcast, membership, and YouTube channel, Creator Science helps you become a smarter creator. He previously led the Community Experience team for Pat Flynn and Smart Passive Income, designing their paid membership community and cohort-based course programs.
Michelle Mazur
Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her communications Ph.D. to help them craft their powerful, captivating message. The author of 3 books (including the newly-updated 3 Word Rebellion) and featured in Fast Company, Entrepreneur, and Inc. She knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.
Jay Acunzo
Jay Acunzo is one of the world’s most sought-after business storytellers. He previously worked in marketing for Google, HubSpot, and ESPN before launching his award-winning podcast, Unthinkable, and authoring multiple books on creativity. He’s developed and hosted original series for Salesforce, Wistia, Help Scout, GoDaddy, and Drift, and he’s the founder of the Creator Kitchen, an education-and-practice platform for professional communicators to push themselves creatively. Jay’s grandest aspiration-slash-delusion is to be the Anthony Bourdain of workplace storytelling.
Jeremy Enns
Jeremy Enns is the founder of Podcast Marketing Academy where he teaches brands and creators hit their next growth milestones with detailed step-by-step marketing playbooks.
He also writes the Scrappy Podcasting Newsletter where he shares short actionable ideas around how underdog shows can punch above their weight, and the Creative Wayfinding Newsletter where he explores how we as creators can navigate the wilderness between us and our creative potential.
About This Roundtable Series
This discussion is part of the Podcast Marketing Academy April Roundtable Series.
Each live panel session brings a cross-section of successful podcast creators and podcast industry experts for a lively, engaging conversation around a different topic related to podcast growth.
You can check out all the sessions here.