​Q&A - Black Friday Preparation

​We invite Kathi Donaczi and Andy Hochbichler from ATM Consulting for a Q&A about Black Friday. Both have long experience in influencer marketing at fast-growing DTC brands.

​You will have the chance to ask your question!

​A few questions that will be discussed:

​→ When should we start with Black Friday activities in the DACH market?

​→ Does it make sense to let influencers post before the actual black week?

​→ How high should the offer be?

​→ How many postings do we need?

​→ How can we spend our budget the most effectively? How should we distribute the budget over the week?

​→ How important is Cyber Monday?

​​Have a great day and see you soon 🚀