Q&A - Black Friday Preparation
We invite Kathi Donaczi and Andy Hochbichler from ATM Consulting for a Q&A about Black Friday. Both have long experience in influencer marketing at fast-growing DTC brands.
You will have the chance to ask your question!
A few questions that will be discussed:
→ When should we start with Black Friday activities in the DACH market?
→ Does it make sense to let influencers post before the actual black week?
→ How high should the offer be?
→ How many postings do we need?
→ How can we spend our budget the most effectively? How should we distribute the budget over the week?
→ How important is Cyber Monday?
Have a great day and see you soon 🚀