Demystifying Additionality: Decarbonizing Electricity Markets

​(Moderator): Kat Hunt, Managing Director of Finance & Innovation at Earth Finance 

​(Panelist): Liz Pearce, Chief Revenue Officer of Ever.green 

​(Panelist): Jacob Mansfield, CEO & Co-Founder of Tierra Climate 

​(Panelist): Megan Lorenzen, Director of Climate & Energy at Salesforce 

​(Panelist): Vrushali Gaud, Global Director of Carbon Reduction Strategy at Google 

​Proving the ‘additionality’ of investments in renewable energy and decarbonization is critical in corporate sustainability. While companies have different approaches, additionality remains a common priority. Additionality ensures investments lead to new measurable environmental benefits that wouldn't happen otherwise. Without it, companies risk supporting projects that don't truly reduce emissions. However, current carbon accounting standards like the Greenhouse Gas Protocol do not require tests for additionality, and voluntary carbon markets face criticism for failing to live up to their own standards. So, is additionality an elusive concept, an impossible standard for energy markets, or neither? This panel brings together experts to explore diverse approaches to additionality in decarbonizing electricity markets, examining challenges and proposing solutions for genuine, impactful decarbonization.