The Creator Era @ Cannes Lions 2025

​Join us for an exclusive rooftop event, hosted by Billion Dollar Boy & FiveTwoNine, in partnership with Cannes Lions.

Backed by new research with 2,000 US and UK brands, and grounded in our work for Dove and Desperados, entered into the 2025 Cannes Lions awards, The Creator Era reveals what’s working, what’s next, and how to drive lasting impact through creator marketing.

​You’ll connect with and hear from the brand teams behind these campaigns, top creators, and industry leaders as we explore:

• ​Creator Entrepreneurs: The New Rules of Brand Partnerships with Ligia Patrocinio, Global Head of Desperados, creator Grace Beverly, and Group Commercial Director at YMU, Leon Harlow

• ​Creators in Entertainment: The Disruption of Linear Programming with Kim Farrell, Global Head of Creators at TikTok and creator Boman Martinez-Reid

• ​Brave Marketing: How creator strategies are reshaping advertising with Sarah Potter, Global Director, PR & Social, Dove, Unilever

• ​Light lunch and drinks included

​You’ll also connect with our Creator Fund winners — 20 standout UK & US creators joining us through our initiative to champion emerging talent. They'll bring honest insights and real conversations about how great creator campaigns get made.

Our goals?
To reveal the processes, spotlight how successful creator campaigns come to life and help you build the strategies for the innovations ahead.

Spaces are limited. Request your invite now.*

*This is a pre-approved event only.