How to Build a Meaningful Reader Experience on Substack
Most creators obsess over headlines, banners, and “best times to post.”
But what actually drives growth?
Emotional resonance. Invisible trust. The quiet moment when a reader thinks: “This is for me.”
This workshop helps you rewire the way you think about audience building—from tactical tinkering to deep connection design.
You’ll walk away with the one thing you can’t buy, borrow, or automate:
👉 A clear, confident, emotionally-aligned Reader Journey Map.
✨ What You’ll Learn
In this real-time working session, we’ll help you shift from “just publishing” to intentionally crafting an experience your reader never forgets.
You’ll discover how to:
Clarify what your ideal reader feels the moment they land on your page
Build subtle but powerful trust signals into your Substack
Map a reader journey from stranger → subscriber → loyal fan
Identify invisible friction that’s costing you connection (and growth)
Make 1 high-impact upgrade—your bio, welcome email, tagline, or reader flow
🧠 The Invisible Levers You’ll Master
We’ll unpack the 4 Human Drivers that move people from “meh” to “move me”:
First Impressions (See): Does your space feel like home in 10 seconds?
Emotional Resonance (Feel): What emotions live inside your writing?
Trust & Belonging (Stay): What space are you holding for your people?
Momentum (Act): Why would someone come back—or bring a friend?
🛠 Workshop Format
Live on Zoom | 60 Minutes | Interactive + Reflective
Tools Included: Reader Journey Worksheet (PDF), Emotional UX Prompts, + Option to share and receive live coaching
You’ll Walk Away With: A personalized, strategic Reader Journey Map + one upgraded piece of your Substack
This Is for You If...
You’re publishing but feel like your message isn’t landing
You’re getting traffic—but not trust, return readers, or paid subs
You want to feel more emotionally connected to the space you're creating
You crave a non-boring, non-algorithmic way to build your Substack community