Beyond the Billboard: Turning Out of Home Advertising Into a Long-Term Brand Asset

​Out of Home (OOH) advertising has often been seen as a short-term brand splash—big, bold, and quickly forgotten.

But what happens when you treat OOH not as a one-off moment, but as a foundational brand-building tool?

​In this webinar, we explore how to turn OOH into a consistent, scalable, and emotionally resonant brand asset—drawing on the standout success of TaskRabbit’s recent European campaign & one of the communities favourite ad campaigns of the last year

You’ll hear directly from the agency behind the media placements and strategy alongside insights from a TaskRabbit executive, as we'll unpack how distinctive creative, brand consistency, and a strategic go-to-market approach helped transform a single campaign into a lasting growth platform.

​We'll cover:

• ​The internal challenges of shifting from sporadic campaigns to a brand-led mindset

• ​The creative development process: emotion, humour, and brand distinctiveness

• ​Real-world impact: consumer response, learnings, and unexpected wins

• ​How to scale success across regions while staying creatively coherent

• ​Lessons for brands looking to double down on what's working—and build from it

​Whether you're leading brand strategy or launching your next OOH campaign, this session will leave you with actionable insights for making your creative work harder, longer, and smarter.

Speakers:

Mark O'Rourke : Rock Soup Media
Daniel MIller : TaskRabbit