Designing and Operationalizing Go-To-Market Strategies for Startups
🎯 Join Our Exclusive AMA: Designing and Operationalizing Go-To-Market Strategies
Are you a tech entrepreneur looking to refine and execute a winning go-to-market (GTM) strategy?
Sigma is hosting an exclusive Ask Me Anything (AMA) session featuring Arpit Goel and Amrutha Suresh, where they’ll break down key elements of designing and operationalizing GTM strategies for founders.
🧩 In this session, you’ll learn:
How to align product, marketing, and sales to maximize impact
Common GTM pitfalls and how to avoid them as an early-stage founder
Proven frameworks that work for startups with actionable insights
Direct answers to your burning GTM questions
Whether you're an aspiring founder or navigating the 0 → 1 journey, this is your chance to learn directly from operators who’ve built and scaled GTM engines at high-growth companies.
👤 Meet the Speakers
Amrutha Suresh
Amrutha is a technology leader with over 15 years of experience in the enterprise software industry. She currently leads the Go-To-Market Technology and AI Transformation function at Asana and has a consistent track record as a trusted advisor to C-suite executives on business value creation through technology. A frequent speaker and moderator at industry conferences, she has authored international journals on tech innovation and next-gen enterprise products. Amrutha is pursuing her Executive MBA at UC Berkeley and actively supports the startup ecosystem as an advisor and Operator in Residence at Berkeley SkyDeck. She also serves as VP of Entrepreneurship & VC at Berkeley Haas and VP at Berkeley Female Funders & Founders.
Arpit Goel
Arpit is a seasoned entrepreneur, advisor, and investor with deep expertise in scaling early-stage startups. In 2018, he founded Gamma, a pioneering ML-powered cloud data security company acquired by Palo Alto Networks within three years. He played a key leadership role post-acquisition, helping drive over 3x growth in their Next-Gen CASB business unit within 18 months. Arpit holds a BS in Computer Science from IIT Delhi and a PhD from Stanford University. Last year, he designed and led an immersive 8-week GTM course at Stanford GSB, mentoring 40 early-stage founders through hands-on challenges and collaborative learning.