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Pricing Strategy Fundamentals

Hosted by Langa Ntuli & Maddie Callander
 
 
Zoom
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About Event

​Pricing is like the mythical creature of strategy. From seed startups to seasoned enterprise behemoths, there's an alarming level of pricing the world is merely guessing on - and ProfitWell has the data to prove it. Join Co-Founder and CEO, Patrick Campbell, in a monetization session to unpack what they've extracted from over twenty thousand companies on value-based pricing strategy, and why getting it wrong is not an option. You'll uncover the top pitfalls, strategic insights on willingness to pay, value metrics, and localization, plus tactical tools to increase revenue and customer satisfaction.

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​Takeaways:

  • ​Data proving the power of pricing and monetization

  • ​Common product pricing pitfalls and the effects on your bottom line

  • ​How to compound your SaaS revenue growth through a value metric

  • ​Tactical, quick-hit changes to align your product plan with revenue growth

Hosts
Langa Ntuli
Maddie Callander