LTOs, email and how Aura Bora's retention strategy turned into an acquisition channel 👀

​We are beyond stoked to welcome OG CPG Housemate, Cameron Faist— Director of eCommerce @ Aura Bora— to the table!

What started as a retention strategy to increase AOV and 12 month LTV with existing customers morphed into and entire strategic shift for their DTC business. Cameron will dig into how LTOs now structure Aura Bora's entire content calendar, forecasting, and innovation pipeline.