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UXPressia's events bring together people who are passionate about improving customer and user experience through journey mapping.

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5 Principles to Maximize the Impact of Your Journey Maps

UXPressia Events

Zoom

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About Event

Wishing your journey maps were landing more impact for your organization or your clients?

Julie Francis has interviewed over 75 journey mappers & stakeholders about their successes, failures, and lessons learned — and discovered the biggest pain point of journey mapping. What’s that? The frustration that lots of time, energy, and money (!) are invested in the creation of journey maps, and then nothing changes.

Want to get rid of it and find out how to make journey maps impactful for your business? Join the event and learn:

5 principles to maximize the impact of your journey mapping.
Practical tips to elevate the impact.
Best practices of qualitative research for journey mapping, whether you are working with a vendor or conducting your own research in-house.
Insights into how to maximize the chances your maps are accepted and acted upon

Whether you are brand new to journey mapping or have lots of mapping experience, you’ll walk away with an understanding of things you can do to maximize the impact of your journey mapping.

🎤 About the speaker

Julie Francis, the Founder of BellaVia Research, is an experienced UX Researcher who works with clients on Journey Mapping, Personas, and Jobs to be Done (JTBD). She helps clients gather, and use insights to drive roadmap prioritization and innovation. Her long list of happy clients include Meta, Google, Spotify, The Gap, Southern California Edison, and Walmart.com.

In addition to her consulting work with private clients, she teaches people how to maximize the impact of their Journey Maps via workshops (Maven), private sessions with companies and classes (Udemy).

She recently went in-house for ~5-years to join Meta’s Reality Labs division to help standup Software UXR for Oculus.

About organizers

UXPressia is an all-in-one cloud solution for understanding customer, user, and buyer experience, engaging teams, and driving successful digital transformation. Visualize your customers' journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate in real time. Export designer-quality maps and personas and present them right from your browser online.

🎥 The event is going to be recorded.