Kraftshala LIVE | The SCIENCE behind Brand Communication with Sambit Dash

​Advertising is a mix of science & art. 

​The art, the creativity excites us all, as ad makers and consumers... and that's the bit that breaks clutter... it's the cover of the book that'll make you notice the brand.

​The science ensures that the content covers the right message, in the right way, for the consumer to remember the brand for what they can buy from it, rather than for the entertainment of the ad itself.

​The session itself will cover how to build advertisement campaigns based on key messages and how to use category codes. We'll do this by breaking down few popular effective ads.

​Speaker: Sambit Dash, VP Marketing @ Mama Earth and Varun Satia, Founder and CEO, Kraftshala

​About the company:

​Kraftshala creates India’s most loved marketing & sales training programs with an Advocacy Score of 95%. If you'd like to explore a program for yourself or your team, please check out kraftshala.com. If you are interested in training or mentoring (full time or part time) please reach out!