Scaling UX Research: Maximizing Impact in Agency Settings
In today's fast-paced agency environment, balancing client demands with thorough UX research can be challenging. Many teams find themselves cutting corners, potentially compromising the quality of their final products. But what if there were strategies for scaling UX research efforts without sacrificing depth or insight?
Join Askable for an enlightening virtual panel discussion where industry experts Steph Marques and Oren Kravetz explore how research has changed post-Covid, share strategies for securing stakeholder buy-in, and reveal techniques for effectively scaling UX research efforts in the modern agency landscape.
Speakers
Head of UX, Bernadette
Steph has over 10 years experience of finding ways to bring business, customer and technology together into products and services that deliver and delight.
She has worked with clients such as VirginMediaO2 on their digital transformation and innovation, Domino’s on their ecommerce platforms and Cadbury on their website ecosystem redesign.
Steph is passionate about Diversity & Inclusion, and leads the Accessibility Collective at Bernadette - evangelising and training the team in accessible design and development.
Associate Director, Experience Design, Dentsu Creative
At Dentsu Creative, Oren Kravetz leads experience design initiatives for brands like American Express, Subway, and IMAX. As Associate Design Director, he transforms complex challenges into compelling user experiences, guiding cross-disciplinary teams from research through to launch.
A natural facilitator and strategic thinker, Oren specializes in uncovering user needs through research and workshops. His approach combines thorough user research with creative problem-solving, helping teams discover opportunities for meaningful product improvements.
Agenda
2:00 PM EDT (7:00 PM BST): Introduction
2:05 PM EDT (7:05 PM BST): Panel discussion
2:45 PM EDT (7:45 PM BST): Q&A
Meet your host
Senior Growth Manager, Askable
James is a Senior Growth Manager at Askable and works purely with our agency and consultancy partners. Coming from an agency background himself, he totally understands the glamour and grief of agency-land (definitely more glamour) and the balancing act required to be a successful agency.
In his role, he gets to work alongside some of the world’s best agencies, helping them incorporate better research into their processes, uncover deeper insights about users and create experiences that not only capture attention but leave a lasting impression.
Askable
Askable is for the legends reshaping user-centric products and experiences. With a network of certified researchers and power of AI, Askable gives you the superpower to run in-depth continuous interviews on a massive scale, all at a fraction of the cost.