PR for Growth: How to build a winning PR strategy for 2025
PR plays a critical role in the success of an early-stage startup.
As founders and entrepreneurs, you know how challenging it is to stand out in a competitive market. But good PR isn't just about making headlines—it’s about building credibility, creating awareness, and shaping the narrative of your brand from day one. In this in-person session, we’ll dive into why PR is a powerful tool for startups, how to use it strategically to attract investors, customers, and talent, and how the right messaging can propel your business to the next level.
SOME OF THE THINGS YOU’LL LEARN:
How to build a winning PR strategy for your startup, including:
how to craft your key messages, and deliver it to the right audience
how to draft a press release, and how to pitch it to the right journalist
how to handle media interviews for the best possible outcome
WHO SHOULD ATTEND:
Early-stage startup founders
PR/Comms/Marketing leads at startups
Anyone in a public-facing role, especially those who require media training/refresher
Anyone interested in learning about PR techniques and best practices
TRAINER: Liz Mckenzie
Liz Mckenzie is a strategic and creative award-winning PR and Communications consultant with 20+ years of international and HK experience. She brings with her a unique understanding of the global startup and media landscape, having worked with companies and influential journalists across the world during her in-house roles with Canva, Serai (an HSBC startup), and CSIRO’s Data61, as well as for B2B and B2C clients, including Google, Microsoft, American Express, Indiegogo, Black Nova VC, Capgemini, SuccessFactors (an SAP company), HTC, Nura and Parrot.
Attained global recognition for her clients, with key features in Bloomberg, TechCrunch, CNBC, NPR Guy Raz’s How I Built This, Reid Hoffman’s Masters of Scale, front covers with Forbes and Time Magazine
PRNews Top Women in PR 2020
Google Women Leading Tech Honoree 2020
Managed the first-ever campaign in Australia to win a Cannes Lion for PR excellence
COST:
Per person: HK$700
Early bird (before 25 April): HK$300
LANGUAGE: English
Get in touch if you'd like to have more than one participant from the same startup attend for an additional cost of HK$100 per person.