​About <Dev> GTM Week

​<Dev>GTM Week is a 3 day virtual workshop series hosted by Pocus. Like a crash course in developer tool GTM featuring all the latest and greatest expert advice.

​Over 3 days, we'll share developer tool GTM-specific content featuring the experts on our social, newsletter, and blog. Developers are the most demanding audience to sell, where "traditional sales" is an uphill battle. We want to highlight the playbooks and strategies that win in this space.

​Sign up to get insights delivered to your inbox every day and an invite to the finale live webinar.

​DAY 1: The Basics

• ​Nailing the PLG flywheel with Benjamin Lamson (DigitalOcean)

• ​Selling to developers 101 with Sam Richard (ngrok)

​DAY 2: Data Data Data

• ​Scoring and playbooks with Aaron Geller (QuickNode)

• ​Data enrichment - pitfalls to avoid with Francesca Krihely(Oso)

​DAY 3: The Finale

​Why is developer tools GTM such a challenge? Developers are notoriously skeptical of traditional sales tactics, making PLG table stakes for developer tools. So, how do you "sell" to users who don't want to be sold? In this webinar, we're bringing together experts in developer GTM from the sales, growth, and ops perspective.

​Join GTM leaders from LaunchDarkly, Digital Ocean, and Ngrok for the concluding event of our dev GTM series.

​The Panelists

• ​Matt Baker, GTM Revenue Systems and Strategy, LaunchDarkly

• ​Ben Lamson, Head of Paperspace Revenue, DigitalOcean

• ​Sam Richard, Head of Growth, ngrok