'We're proud to announce no-one cares': How to market new features and actually engage customers

​When most SaaS companies launch features, they do the same old stuff: they send an email blast to everyone on their mailing list and maybe do a social post directing traffic to a blog post.

​And then, they’re surprised when the sound that comes back is… well… there is no sound. Because no-one cares.

​A product launch is about understanding the why behind the release, who really cares, how it's better than what already exists, segmentation, effective messaging, journey mapping, content, marketing/sales/success enablement, community, TAM sizing, forecasting, reporting, and so much more.

​Join us for a masterclass with product marketing expert Geoffrey Gualano where you’ll learn how to turn feature launches into quantifiable marketing events that attract and engage customers.

​Geoffrey Gualano is co-founder at construction communication software, FieldChat. Previously he was Head of Product Marketing (Accounting and Global Services) at Xero and Head of Marketing at Hubdoc.