How to Turn Breaking News Into Lasting Power
A strategic discussion for environmental leaders who want to be ready when the next big report hits the headlines.
When you know a big report is coming, your response on Day One (and even in the days and weeks before) sets the tone. This is a strategy discussion/webinar with seasoned communicators who have used major reports and breaking news moments to mobilize support, shape narratives, and build power in their campaigns.
This session offers a rare behind-the-scenes look at how movement leaders navigate rapid response to breaking news and reports.
What we will Discuss:
How to make the media pay attention—and remember you next time.
Ways to align with partners or establish new connections
How early sharing builds your credibility and leadership.
Using breaking news to advance policy, funding, and campaign goals.
Tactical moves for Day 1, Day 2, and beyond.
Speakers:
Phoebe Sweet, Acadia Strategies
Phoebe Sweet is a communications strategist and environmental advocate with a lifelong passion for protecting our planet. As the founder of Acadia Strategies, a mission-driven strategic communications and public relations firm, Phoebe leverages her extensive experience in national politics and climate action to develop impactful strategies for her clients. After working as an environmental reporter covering climate, energy, and water issues in the Southwest, Phoebe transitioned to politics. She served as communications director for the Nevada State Democratic Party during Senate Majority Leader Harry Reid's successful 2010 reelection campaign before joining his team in Washington as a speechwriter and communications adviser. Phoebe also worked as director of speechwriting at the Center for American Progress, and at the nonprofit climate communications firm Climate Nexus, where she developed and executed multimillion-dollar campaigns to combat the fossil fuel industry and accelerate the transition to clean energy. Phoebe is an expert on public opinion regarding methane gas and gas transition messaging and strategy.
Olivia Amitay, Fossil Free Media
Communications Manager at Fossil Free Media. Olivia Amitay focuses on approaching climate communications from various perspectives to drive action. Olivia was most recently an Associate at Climate Nexus, where she developed her skills in media relations while communicating climate finance issues. She also previously served as a Producer for The Sweaty Penguin Podcast, a PBS comedic climate program aimed at making environmental news accessible.