From Feelings to Features: The Science of Building Emotional Connections in Design
When was the last time you felt a strong affinity or aversion to something, and couldn’t logically explain why? 👀🫀🧠
As rational as we may like to think we are, emotions are at the heart of how we interpret reality. They shape our—and our users’—experiences, preferences, and behavior.
Join Irrational Labs behavioral scientist Monica Zhang as she walks us through how designers can effectively utilize users’ emotions as both inputs and outcomes to create better product experiences.
You’ll learn:
✅ The different pathways of how emotions influence decision making
✅ How to contextualize users' emotions to better understand your product design challenges
✅ A behavioral science toolkit to help your team design for emotion
✅ Tactics to influence user emotions to both of your advantage
… And more!
This talk is perfect for product managers, designers, engineers, data analysts, entrepreneurs, and anyone else who is working with users at scale. Come get emotional with us 😭😍!