Product Strategy & Roadmap Mini Workshop

​Product Strategy & Roadmap

​🎯 Goal: Define a focused 12-month product strategy that connects directly to outcomes and reduces risk through structured discovery.

​👤 For: Founders needing to prioritize what to build, when, and why — based on real customer learning.

​What You’ll Learn:

​How to map your key assumptions, prioritize initiatives, and tie your roadmap to both learning goals and customer outcomes.

​Agenda:

​1. Assumptions Mapping

• ​✏️ Exercise: “What are you 90% sure of vs. 30%?”

• ​Map product, market, user, and pricing assumptions

• ​Prioritize top 3–5 assumptions to de-risk

​2. Outcome-Led Product Strategy

• ​Define a 12-month strategy based on outcomes (not features)

• ​Clarify what not to build yet

• ​✏️ Exercise: “Not Now, Not Ever, Not Yet”

​3. Discovery Loop Integration

• ​Design how product discovery will be embedded in the team

• ​Align product and commercial feedback loops

​4. Roadmap Planning

• ​Choose the right roadmap format for your stage

• ​Separate delivery vs. discovery tracks

• ​Tie every item to a learning goal or customer outcome

​🏁 Workshop Deliverables:

• ​Assumptions Map (with priorities and test plans)

• ​12-Month Outcome-Driven Product Strategy

• ​Product Roadmap (with discovery + delivery tracks)