☕ Sales OStin. Beyond Cold Calls: The Art of Warm SDR Strategies
Join our monthly event, "Sales OStin," for sales leaders 🚀.
Join fellow sales leaders to explore innovative approaches to building customer relationships without relying on cold calls.
We'll discuss:
☕ Strategies for developing warm leads through referrals and networking
☕ Techniques for nurturing relationships before the first sales conversation
☕ How to leverage content and social selling to attract potential clients
☕ Expert perspectives on building a strong brand that attracts customers
We'll also examine:
🚩 The negative impact of cold calls on company brand and customer relationships
✨ How to transition from cold outreach to warm engagement strategies
✨ Success stories and case studies from companies that have moved beyond cold calling
Perfect for:
🌟 Sales Directors and VPs looking to innovate their outreach strategies
🌟 SDR Team Leads seeking to improve team performance and job satisfaction
🌟 Revenue Operations professionals focused on optimizing the sales funnel
Join us for an insightful discussion on evolving your sales approach in today's relationship-driven market!
📋 Agenda:
6:00 –6:30 PM. Open door. Network, drinks, snacks.
6:30 - 6:50. Welcome words.
6:50 - 7:10 PM. Session with Speaker 1
7:10 - 7:30 PM. Session with Speaker 2.
7:30 - 8:00 Q&A Panel.
8:30 PM - Doors close.
👥 Speakers:
✅ Speaker 1. Alexander Laursen is the Sales Director at webAI, leading strategic efforts to deliver AI-driven solutions to enterprise clients. With nearly a decade of experience in enterprise software sales, Alexander has developed deep expertise in observability, cybersecurity, and emerging technologies.
Before joining webAI, he served as Regional Sales Director, Enterprise – TOLA at Grafana Labs, a leading provider of open-source observability solutions. He also held roles such as Enterprise Account Executive and Regional Sales Director for Commercial – US Central & Southeast during his tenure. His earlier career includes impactful positions at cybersecurity firms Rapid7 and Carbon Black, where he built a solid foundation in security-focused enterprise sales.
Alexander holds a Bachelor's degree from Babson College and studied internationally at Herlufsholm Skole og Gods in Denmark. Based in Austin, Texas, he is known for his strategic approach, leadership, and ability to bridge technical innovation with business outcomes.
✅ Speaker 2. Jeff Riojas is the Senior Sales Director at EZO, a leading cloud-based asset management solutions provider. With over a decade of experience in enterprise software and SaaS sales, Jeff has built a reputation for driving growth, leading high-performing teams, and aligning technology with business goals.
Before joining EZO, Jeff held senior roles at several prominent tech companies. He served as Global Head of Sales at Atlas One, where he established the company’s sales infrastructure across North America and Europe. Jeff also held senior sales leadership positions at Epicor and Indeed, managing large sales teams and delivering top-ranked performance in North America.
Earlier in his career, Jeff held roles at Telogis (a Verizon company), CA Technologies, and Dell, where he developed a deep foundation in customer engagement, CRM systems, and go-to-market strategy.
Jeff's expertise aligns technology solutions with business objectives, ensuring clients achieve tangible results. His deep understanding of the SaaS landscape and commitment to customer success make him a valuable asset to any discussion on digital transformation.
He holds a degree from the University of Texas at Austin and is based in the greater Austin area. At the event, Jeff will share insights on how AI and cloud technologies can streamline operations and accelerate enterprise growth.
🎤 Moderator
✅ Valentyn Yaromenko, Founder and CEO of Big Sister AI and WhiteSales, built Ukraine's largest sales consulting company. With experience scaling businesses during revolutions and war, he develops AI-driven tools to enhance sales team performance.
🚗 Parking
Capital Factory Austin offers parking validations between 5 and 9:30 PM, Monday through Friday. Guests must enter the garage at 5:00 pm or later and leave before 10:00 pm to have their parking. Validated down to $8 using a coupon the front desk host provided.
🤝 Hosts and sponsors:
1) Big Sister AI - Sales Score Tracker.
Big Sister helps US SMBs solve the challenge of measuring and boosting sales productivity by providing an AI-powered Sales Score Tracker that evaluates skills in calls, meetings, emails, and CRM interactions and offers personalized advice to enhance performance. To explore DEMO, click here.
2) Capital Factory is the center of gravity for entrepreneurs in Texas.
They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers. To sign up for a Capital Factory coworking membership, click here.