Maximising Your Marketing: Driving Innovation and Engagement
Agenda
9.30am Arrival: coffee and pastries provided
10am Birketts LLP: Joseph Thompson, Samantha Woodley - Marketing and Legislation: what you need to know. An insight into important legislation that applies to Marketing activity
10.20am IUK Business Growth: Julie Pauley - Overview of Innovate UK Business Growth support
10.40am IUK Business Growth : Simon Atack - Marketing and Innovation: A look at two highly effective frameworks that can help businesses harness their Marketing activity, driving innovation and customer engagement
11.00am Networking and coffee
11.30 Close
Topics covered
Is an advert legally binding?
Overview of the law around adverts.
What is new in 2025 and beyond.
Working with influencers.
Tips and tricks for staying on the right side of the law.
The importance of customer alignment to both marketing and innovation.
The theory and application of two key methods to support successful marketing and innovation activities within your organisation.
Key takeaways:
Understand the core legal principles that govern advertising across traditional and digital channels.
Identify common compliance risks in marketing practices, including influencer partnerships.
Apply practical strategies to ensure advertising campaigns align with legal requirements and minimise regulatory or reputational risk.
Simple guide to help you market your innovation.
Understand how to define, refine and improve your value proposition.
Discover how to achieve better customer engagement.
Find out how to feed your innovation pipeline with what your customers are really looking for.
Be able to apply clear and robust business model frameworks to assist your innovation and marketing strategy planning and deployment.
Birketts is a full service, UK Top 50 law firm. With a heritage spanning 160 years, we have more than 700 lawyers and legal professionals based in Bristol, Cambridge, Chelmsford, Ipswich, London, Norwich, and Sevenoaks. Defined by our next level law proposition, we advise businesses, government and public sector organisations and individuals in the UK and internationally across four practice groups: real estate, corporate services, dispute resolution and private client advisory
Innovate UK Business Growth is a key part of the UK innovation agency’s deep investment in the pioneering businesses that drive economic growth. It is a publicly-funded service available to all high potential small to medium sized innovation-driven companies, including Innovate UK grant winners.
Innovators are motivated to improve the ways we live and work. We support those building scalable businesses to achieve their goals, in every sector and from seed to scale stage.
Our dedicated innovation and growth specialists work closely and efficiently with leadership teams to gain an understanding of your needs and help you to identify the most effective strategy to accelerate your business’ growth and maximise its potential, giving you access to the resources to deliver, from IP expertise to investor networks and international partnerships.
Speaker
Joseph Thompson, Solicitor
Commercial and Technology, Norwich
Joe advises clients on a variety of general commercial matters, including brand ambassador, endorsement and influencer agreements, terms and conditions for the supply of services and/or goods, framework agreements, manufacturing and distribution agreements, software development and software as a service (SaaS) agreements, non-disclosure agreements and introduction agreements.
Speaker
Samantha Woodley, Senior Associate
Commercial and Technology, Cambridge
Samantha specialises in commercial work, including advice in relation to consumer regulation, data protection, and advertising and promotions (including CAP and BCAP codes) across a number of sectors. Samantha is experienced in drafting, negotiating and advising on a wide range of commercial agreements including terms and conditions for the sale and/or purchase of goods and services (including complex Master Service Agreements); intellectual property and licensing agreements, with particular emphasis on software and Software as a Service (SaaS) licensing.
Speaker
Julie Pauley, Project Manager for IUK Business Growth
Julie Pauley has spent most of her career helping SMEs to access a range of funded business support programmes. Whilst working as a previous Business Adviser she supported all aspects of business planning and, as a previous Innovation Adviser for various companies she has helped businesses with their innovation grant applications.
Julie has also run her own business support consultancy supporting numerous small to medium companies to engage with large corporates.
Speaker:
Simon Atack FCMI FIC FCIM, Innovation & Growth Team Manager, Innovate UK Business Growth
A Fellow of the Chartered Management Institute, the Institute of Consulting and the Chartered Institute of Marketing, Simon is an Innovation Management specialist with a broad commercial background covering a variety of technology-based sectors including the Creative Industries. He has worked with organisations both within the UK and internationally and delivered business coaching and training under various Government programmes along with a range of Masterclass seminars for a diverse range of business events and organisations including Cambridge University and and The Department of Business and Trade. Simon’s training video on The Marketing Mix has received over 400k views on YouTube and is used as recommended reference material in a range of Marketing courses at educational institutes both in the UK and internationally. Simon currently leads a team of Innovation Growth Specialists who provide funded Innovation support to SMEs across the East of England to help them innovate, internationalise and grow.