GTM: Planning a succesful product launch with Daria Love
Daria Love is a Product Marketing Consultant & Go-To-Market Strategist. She has over 13 years of experience implementing scalable and repeatable GTM strategies in a multinational environment, successfully launching products into new markets, and establishing global product marketing teams. Her main areas of expertise are: B2B (SaaS and Professional Services) Product Marketing, Positioning Strategy, Go-To-Market strategies, and cross-functional collaboration across GTM organizations. She has experience working in international environments with companies like Transporeon (Trimble), GetResponse, Innovation Nest, Agorapulse, Semrush, FluoStudio, C&F or Gatekeeper.
Recently, she joined :
Platforma Logistyczna 𝗧𝗿𝗮𝗻𝘀.𝗲𝘂 | Platforma Trans.eu as Director of Product Marketing.
When she's not developing any ICPs or launching new products, you can find her growing vegetables in her garden, doing yoga, or traveling with her family.
About the presentation:
Building a great product is not enough anymore. Businesses need to be mindful about their Go-To-Market strategy more than ever. But what does it take to launch a product successfully?
One of the product launches that Daria led as a Head of Product Marketing at Agorapulse made it to the finale of the Product Marketing Alliance Product Launch of the Year Awards. Based on her experience, Daria will take you to her “product launch kitchen” where you’ll learn what are the ingredients that are essential to make your product launch successful.
Workshop part:
Based on the knowledge from the presentation, we'll work on a practical product launch plan. You'll leave the workshop with a plan that you can use for your next product release.
What you'll learn:
How to define product launch tiers and stages
How to set up product launch goals
How to manage stakeholders
Project management tools and tactics that will help you along the way