PRFAQ & Working Backwards Workshop
Discover a clear vision. Inspire Action. Align teams.
Are you struggling to explain your idea? Are you sure you have the right strategy for your new product or startup? Have you thought critically about your opportunities?
This workshop teaches you the same framework Amazon uses to decide which ideas to fund, pursue, or kill. It's the PRFAQ Framework, a narrative writing approach to craft a compelling strategy and vision. It's part of the Working Backwards philosophy.
✨ What you'll learn:
Write a clear and inspiring vision for your product or initiative
Align team using narratives instead of slides
Apply Amazon's Working Backwards process to define outcomes
Use writing as a thinking tool to clarify and strengthen your idea
Learn what it means to write with precision and clarity
✅ Who it's for:
Founders & Pre-founders — clarify your startup's vision and make it fundable; with fewer dead-ends along the way.
Product & Program managers & leaders — collaborate better, build alignment, and deliver solutions that matter.
Executives — drive cross-team strategy with precision and clarity, and close the chasm between organization layers.
Innovators — turn early insights into persuasive stories for support or investment.
📦 You'll receive
A digital copy of The PRFAQ Framework book
The PRFAQ Writing Checklist and LLM Prompt Guide
Templates and examples to jump-start your own PRFAQ.
📣 Participant quotes
“I finally understand practical examples of writing with clarity.” - J., Product Manager
“My startup is going through a pivot, and I didn't realize how useful the PRFAQ framework could be in this context.” - S., Founder
🛎️ Pricing & Discount
The price for this workshop is $299. We are offering registration at $149 (50% discount), and an additional 25% discount for early-bird registration at $99.
📌 Prerequisites
None. If you're leading or considering a project—whether a product, program, initiative, or startup—this is for you. Familiarity with customer discovery or strategy is helpful but not required.
✋ Expectations
This is a high-participation workshop. You'll be learning, thinking, writing, and discussing. We want motivated and driven individuals who want to advance their products to deliver better results—for their business, their career, and, most importantly, their customers!
Refund policy: We'll do a full refund up to five days before the workshop starts.