Creating a CPG Sampling program through digital channels with AWSM Sauce
Hosted by Repeat & Carl Starkey
Registration
Past Event
About Event
Discovery is a huge obstacle for CPG brands— Especially through digital channels.
A sampling program, however, can make product discovery and customer acquisition much easier for some brands!
CPG House is excited to talk to our own Carl Starkley, Co-Founder at AWSM Sauce. AWSM Sauce runs a robust free sample program through DTC, and Carl will be here to chat about the pros and cons, the intricacies of this program, and how AWSM Sauce plans to evolve as they grow.
This will be a true community open-chat. Bring your questions!