​Is your website truly doing its job — or just sitting there looking pretty?

​Join Mika Choudhary from Hara Analytics and Madeleine Cruickshank from True Summit Digital for a hands-on webinar built for founders, marketers, and growth teams who want to finally make sense of their website performance — and use that insight to drive real results.

​In this 45-minute session, you’ll learn how to transform your website from a static traffic generator into a high-performing, data-driven growth engine. We’ll walk you through the full diagnostic process: from identifying weak spots in your site’s structure to integrating and interpreting data across platforms.

​You’ll walk away knowing:

• ​Why most websites miss key tracking opportunities that cost revenue

• ​How to optimize your site structure to collect better, cleaner data

• ​What metrics beyond Google Analytics actually matter

• ​How to bring together your website, CRM, email, and social data in one dashboard

• ​How real businesses are using this approach to drive measurable growth

​Plus, we’ll share before/after examples, live demos, and a chance to get your own setup fully audited.

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​About the Speakers

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​Mika Choudhary, Hara Analytics

​Mika Choudhary is the founder of Hara Analytics, a fully-managed service that brings all your data into one clear, real-time dashboard. By connecting tools across marketing, CRM, email, and operations, Hara gives teams a single source of truth without the need to juggle spreadsheets or log into multiple platforms.

​Before founding Hara, she led growth initiatives at Thrive Health, Credit Sesame, and Loblaw. At Thrive Health, she played a key role in launching the Canada COVID-19 app, which became the country’s top-ranked app and reached over 1.2 million users.

​Mika brings cross-industry expertise from fintech, health tech, edtech, nonprofit, and ecommerce. Her work has powered global campaigns, increased user activation, and recovered millions in missed revenue. As a consultant, she has supported both B2B and B2C teams with analytics, growth experiments, and customer journey optimization.

​Through Hara Analytics, Mika now delivers this expertise to teams that need better visibility into their data without hiring a full-time analyst. Clients receive a fully built custom dashboard within 7 days, complete with integrations, real-time alerts, and ongoing support.

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​Madeleine Cruickshank, True Summit Digital

​Madeleine Cruickshank is the founder of True Summit Digital, a boutique web agency that builds high-performing websites and email systems for growing brands.

​Drawing on a decade of experience in marketing and digital strategy, Madeleine helps eCommerce startups and service providers transform their online presence and develop strategic, data-driven customer journeys across channels. Her agency specializes in full-service website design, backend integrations, and email marketing automation—blending thoughtful strategy with technical execution to drive results.

​Before founding True Summit Digital in 2022, Madeleine led national marketing campaigns and eCommerce training initiatives at Digital Main Street’s ShopHERE program, a Google, Shopify, and Microsoft-backed initiative that supported thousands of small businesses in unlocking digital transformation.

​Madeleine has built customized websites and email systems for clients across retail, hospitality, education, professional services, and more. Her technical expertise spans leading-edge platforms like Shopify, Webflow, Squarespace, Klaviyo, and beyond. Whether partnering with a solo founder or an in-house marketing team, Madeleine ensures every build is not just beautiful—but designed to scale in the long term.