Go-To-Market: Building Distribution Engine that Scales

​Founder Studio Series: Go-To-Market: Building Distribution Engine that Scales | July 23 & 24 | 5:00 - 8:00 PM (each day)| New York City

​We’re kicking it off with the most highly selective, hands-on workshop series built for ambitious founders to master the hardest parts of early-stage execution, from fundraising to GTM and sales and beyond, brought to you by Brderless & Amy Quan.

​This is not a panel. Not a lecture. This is hands-on, high-signal, and deeply tactical - led by operators and investors who’ve built GTM engines.

​About This Workshop

​This 2-day intensive is designed to help you build the single most important part of your startup: a repeatable, scalable go-to-market engine.

​You’ll learn how to:

• ​Craft messaging that actually gets responses

• ​Choose the right GTM motion for your product and customer

• ​Run early founder-led sales that close

• ​Prioritize channels and run scrappy experiments that drive revenue

​This is for founders who don’t just want advice — they want to build, test, and get feedback in the room.

​Whether you're refining your first motion or looking to unlock real traction, you’ll walk away with clarity, confidence, and a plan you can execute the next day.

​We’ve had incredible founders walk through the door - YC-backed, Techstars alumni, multi-time founders, and those who’ve raised millions from top-tier VCs.

​Guest Speaker Lineup

• ​Craig Friedman, Co-Founder & Head of Sales (Acquired by Teamworks), Director of Partnerships @ Teamworks

• ​Emery Rosansky, VP of Founder Success and GTM @ First Round Capital

• ​Lauren Crossett, Co-Founder GTM Guild | Head of GTM @ Spade | Fmr. CRO @ Plaid

• ​Harry Singh, Managing Partner @ GaaS For SaaS | Co-Founder @ Lolly.com (exited)

​​Programming

• ​​Wednesday (July 23):

  • ​​Session 1: Foundation of GTM – Sales That Actually Work

  • ​​Session 2: Picking the Right GTM Motion

  • ​​Activity:

    • ​​GTM Strategy Reviews – Straight, tactical feedback.

    • ​​Optional Product Demos – Share your product and get live feedback from the room.

• ​​Thursday (June 24)

  • ​​Session 3: Growth Marketing – Early Channels & GTM Execution Plan

  • ​​Session 4:  Founder-Led Sales that Close

  • ​​Activity:

    • ​Live Sales Coaching & Get Live Feedback

    • ​​Optional Product Demos – Continue showcasing what you're building.

​What’s Included:

• ​Insider Insights: Hear unfiltered stories and tactical advice from people who’ve raised, built, and backed breakout startups.

• ​High-Value Connections: You’re entering a curated room of ambitious, early-stage founders and investors. Every conversation here can unlock something new: a future round, a warm intro, or a strategy shift that changes everything.

​Why You Should Attend

• ​Receive real-time feedback on your messaging, pitch, and GTM plan

• ​Practice actual sales conversations - not just talk about them

• ​Build a 30-day roadmap tailored to your product and customers

• ​Learn directly from operators who’ve scaled successful GTM engines

​​Important Notice:

• ​​Commitment: 3 hours per day (5:00 - 8:00 PM ET)

• ​Money-Back Guarantee: Attend both full sessions, and if you don’t find it valuable, we’ll refund your full ticket — no questions asked.

​About Brderless

​​Brderless was founded to create a go-to knowledge hub supporting early-stage founders who are building in the post-Web2 world. We bridge the gap between bootstrapping and venture scaling, by providing essential skills, strategic insights, and access to experienced mentors through curated and tactical initiatives.

​​Follow us: LinkedIn | Instagram | X

​Testimonials from Past Attendees

• ​​"I've been building in NYC for 10+ years, and this is the most hands-on, founder-focused experience I've ever been to".

• ​​"Everything was so well done - the speakers were incredible, lots of learning and real talks, and the setting was very intimate".

​Additional Notes

• ​Food & beverages will be provided during the sessions.

• ​​​Photography Notice: By attending, you consent to being photographed or recorded for promotional purposes. We may also ask for your testimonials post-event (optional).

• ​This isn’t a panel or a pitch contest. It’s a hands-on, tactical experience with real outcomes. You’ll get direct feedback on your deck and pitch from top-tier VCs and operators. To keep the room intimate, curated, and high-value, we charge a small fee to make sure only committed founders join. No fluff. Just the real work.