Marketing the Unknown
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About the Event
Join us for an insightful presentation where the speaker will guide you through the journey of a Boston-based tech startup, from its inception to achieving over $1 billion in revenue. This session will explore the strategies that drove success, as well as those that didn’t, offering a comprehensive look at the evolution of marketing practices. The talk will cover key aspects of Strategic, Inbound, Outbound, and Operational marketing throughout the startup’s growth.
What You’ll Learn:
Strategic Marketing: Identifying the right market, product, and pricing strategies; branding and positioning for success.
Inbound Marketing: Sourcing and analyzing the voice of the customer; competitor research and positioning analysis.
Outbound Marketing: Utilizing channels like websites, trade shows, speaking engagements, social media, and thought leadership through articles/podcasts.
Operational Marketing: Lead generation, developing tools for sales teams, creating effective sales decks, cheat sheets, pricing lists, and marketing collateral.
This session will not only cover the core principles of marketing but also provide real-world examples of how these strategies were implemented. You’ll learn from both the successes and failures, with key takeaways and insights to apply to your own marketing efforts.
Speaker Bio:
Sri Peruvemba is the CEO of Marketer International Inc., bringing over 30 years of expertise in the technology sector. A recognized expert in technology marketing, he consults, writes, and speaks globally on these subjects. Prior to founding Marketer International, Peruvemba served as Chief Marketing Officer at E Ink. His extensive career also includes senior leadership positions at Sharp Corp, Cambrios, Novasentis, TFS Inc., Planar Systems, and Suntronic Technology. Based in Silicon Valley, Peruvemba advises high-tech firms across the U.S., Canada, and Europe, and serves on the boards of Azumo, Omniply, SmartKem, Visionect, and WiSA Technologies. He is a Contributing Editor for Information Display and the recipient of the prestigious Lewis and Beatrice Winner Award from the Society for Information Display. Peruvemba holds a BS, an MBA, and a post-graduate diploma in management. He is also a right-arm off-spinner for a Cricket team he co-founded in Silicon Valley.